Lauren Gemmell

Food, Fitness, and Technology

Tag: usability

Using In-Page Analytics : Improve Your Food Blog

For ages I have been looking for a visual tool to help me understand what features people use on my blog. The Categories, Recent Posts and Popular Posts features all take up space, but do readers use them?

I wanted something easy to use and understand and In-Page Analytics – which is part of Google Analytics is that very tool. It’s almost hidden in the Google Analytics tools list, at the very bottom of the Content section – but I have gotten more out of 30 minutes with In-Page Analytics than months of using other tools.

View of my blog in In-Page Analytics

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How do you use food blogs?

I have for some time been thinking about how to give something back to the community I get so much from. The food blogging community is full of helpful people who have helped me any number of ways from being at the end of a google search with tips on how to make macarons, to the people who responded to my Twitter request about how to set up the CoffeeMuffins facebook page.

Sure I give the odd bit of twitter advice, but how do I give back to the community?

Well I could give away a free recipe book… but more on that later!

Kitchen by Nigella Lawson

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